The hidden features of Facebook page insights

When you logged in as admin, you will see the link to view your page insights. You will see the graph that show how many likes you got during a period of time, how many people talk about it, which post got how many view and so on. But these are not all, you can know more than what you can see on the webpage. To get more insights, you need to download data to view offline. So here is the step:
1- Click on the "See All" link as in picture below.

2- Now you see the graph where you can export data as in picture below:

3- Next, make sure you select "Post Level Data"

Download your data and open it, you will see many kind of data about each post. The data you see probably a bit overwhelming, you probably don't need all of those.

Now your excel spreadsheet skill come to be very useful. Here is what available for you:

• Lifetime post total reach: the number of people who saw your Page post. (Unique Users)
• Lifetime Post organic reach: the number of people who saw your Page post in news feed or ticker, or on your Page's timeline. (Unique Users)
• Lifetime Post Paid Reach: The number of people who saw your Page post in an ad or sponsored story. (Unique Users)
• Lifetime Post viral reach: The number of people who saw your Page post in a story from a friend. (Unique Users)
• Lifetime Post Total Impressions: The number of impressions of your Page post. (Total Count)
• Lifetime Post Organic Impressions: The number of impressions of your post in News Feed or ticker or on your Page's Wall. (Total Count)
• Lifetime Post Paid Impressions: The number of impressions of your Page post in an Ad or Sponsored Story. (Total Count)
• Lifetime Post Viral Impressions: The number of impressions of your Page post in a story generated by a friend. (Total Count)
• Lifetime Engaged Users: The number of people who clicked anywhere in your posts. (Unique Users)
• Lifetime Talking About This (Post): The number of unique people who created a story by interacting with your Page post. (Unique Users)
• Lifetime Post Stories: The number of stories generated about your Page post. (Total Count)
• Lifetime Post Consumers: The number of people who clicked anywhere in your post. Clicks generating stories are included in "Other Clicks." (Unique Users)
• Lifetime Post Consumptions: The number of clicks anywhere in your post. Clicks generating stories are included in "Other Clicks." (Total Count)
• Lifetime Negative feedback: The number of people who have given negative feedback to your post. (Unique Users)
• Lifetime Negative Feedback from Users: The number of times people have given negative feedback to your post. (Total Count)
• Lifetime Post Impressions by people who have liked your Page: The number of impressions of your Page post to people who have liked your Page. (Total Count)
• Lifetime Post reach by people who like your Page: Lifetime The number of people who saw your Page post because they've liked your Page (Unique Users)
• Lifetime People who have liked your Page and engaged with your post: The number of people who have liked your Page and clicked anywhere in your posts. (Unique Users)
• Lifetime Post Stories by people who have liked your Page: The number of stories generated about your Page post by people who have liked your Page. (Total Count)
• Lifetime People talking about your post by those who have liked your Page: The number of people who have liked your Page and who are sharing stories about your Page. (Unique Users)

 Not every kind of data is useful to everyone. As a webmaster, I am more interested only on two kind of data. I like to know what kind of posts users are more interested and what kind of post they hate. So, I am only looking at the "Lifetime Negative feedback", "Lifetime post viral reach", "Lifetime engaged users" and "Lifetime talking about this".