Facebook does not like links on your Facebook page

Facebook do not like it when you post link on your page. After many months of experiments, it is getting worst and worst. In the old day, before March 2013, the percentage of distribution was about 10% of your total fans. Now the distribution rate is much lower.Only a small amount of your fan will see your links.

When you share a link like above, the distribution rate is starting at about 1.5% of your total fan. If one of your fan like it or share it, the rate will be about 2.5%, then if another one like it, the rate will add up to 3.5%, it just keep going. So, the number of fan who see your link depends on how it become viral.

On the other hand, if you upload your content to your Facebook page:

Facebook is much happier to distribute your content to your fans, the distribution rate is much higher.