Facebook popularity is declining over time and here is why

 Remember the old day? the day when you wrote something and a bunch of your friends would comment and/or like. You felt happy and motivated to post even more, so did your friends. You were obsessed with facebook, you checked it like every 5 minutes to see what is new?. Well, those days are over. With the increase of spam, overwhelming facebook pages, groups, fake profiles and the desire of earning big revenue, Facebook strategies has been changed. Facebook users' habit also changed in response.

Now, when you post something, not everyone in your friend list get to see it, whether you have a huge list of hundreds of friends or just a few friends, Facebook make a decision for you. Only a small percentage of your friends will see your post. They have their own reasons to do that. You might not like their reasons, and they are not asking you whether you like what they are doing or not either. However, they offer you to pay them so that everyone of your friends see your post. And that is a big change in Facebook strategies. Now that you think about what Facebook say on the front page:

When Facebook say "It's free and always will be.", they really meant that they say. It's free to sign up, free to log in, free to post, free to upload photo and so on. But it is not free to want to have all your friends see your post.

Here is the negative side effect, when you don't get to see much of your friends post, you lost motivation to log in more often. And when your post do not get much attention from as many friends as you like, you also lost motivation to post or share many things you want to. You might also feel less important due to less response from friends.

People habit have changed, most people do not post comment, they prefer the "like" button. This "like" button is good, but it lack the level of intimacy and it does not carry on the conversation, which you want to happen. For example, you changed your status to "Engaged" to someone, that is a big event in your life, you would expect a lot of conversation going on; you want to talk with your friends about it. It's a bit disappointed to see just a few likes to such important event like this.

To sum up, just like what many people always say that nothing last forever, Facebook popularity does not stay the same forever.  It will either increase or decrease. If it reach the maximum point, it will have to decline. There is a limit to everything and Human habit changed over time.