Facebook popularity is declining over time and here is why

 Remember the old day? the day when you wrote something and a bunch of your friends would comment and/or like. You felt happy and motivated to post even more, so did your friends. You were obsessed with facebook, you checked it like every 5 minutes to see what is new?. Well, those days are over. With the increase of spam, overwhelming facebook pages, groups, fake profiles and the desire of earning big revenue, Facebook strategies has been changed. Facebook users' habit also changed in response.

Now, when you post something, not everyone in your friend list get to see it, whether you have a huge list of hundreds of friends or just a few friends, Facebook make a decision for you. Only a small percentage of your friends will see your post. They have their own reasons to do that. You might not like their reasons, and they are not asking you whether you like what they are doing or not either. However, they offer you to pay them so that everyone of your friends see your post. And that is a big change in Facebook strategies. Now that you think about what Facebook say on the front page:

When Facebook say "It's free and always will be.", they really meant that they say. It's free to sign up, free to log in, free to post, free to upload photo and so on. But it is not free to want to have all your friends see your post.

Here is the negative side effect, when you don't get to see much of your friends post, you lost motivation to log in more often. And when your post do not get much attention from as many friends as you like, you also lost motivation to post or share many things you want to. You might also feel less important due to less response from friends.

People habit have changed, most people do not post comment, they prefer the "like" button. This "like" button is good, but it lack the level of intimacy and it does not carry on the conversation, which you want to happen. For example, you changed your status to "Engaged" to someone, that is a big event in your life, you would expect a lot of conversation going on; you want to talk with your friends about it. It's a bit disappointed to see just a few likes to such important event like this.

To sum up, just like what many people always say that nothing last forever, Facebook popularity does not stay the same forever.  It will either increase or decrease. If it reach the maximum point, it will have to decline. There is a limit to everything and Human habit changed over time.

The hidden features of Facebook page insights

When you logged in as admin, you will see the link to view your page insights. You will see the graph that show how many likes you got during a period of time, how many people talk about it, which post got how many view and so on. But these are not all, you can know more than what you can see on the webpage. To get more insights, you need to download data to view offline. So here is the step:
1- Click on the "See All" link as in picture below.

2- Now you see the graph where you can export data as in picture below:

3- Next, make sure you select "Post Level Data"

Download your data and open it, you will see many kind of data about each post. The data you see probably a bit overwhelming, you probably don't need all of those.

Now your excel spreadsheet skill come to be very useful. Here is what available for you:

• Lifetime post total reach: the number of people who saw your Page post. (Unique Users)
• Lifetime Post organic reach: the number of people who saw your Page post in news feed or ticker, or on your Page's timeline. (Unique Users)
• Lifetime Post Paid Reach: The number of people who saw your Page post in an ad or sponsored story. (Unique Users)
• Lifetime Post viral reach: The number of people who saw your Page post in a story from a friend. (Unique Users)
• Lifetime Post Total Impressions: The number of impressions of your Page post. (Total Count)
• Lifetime Post Organic Impressions: The number of impressions of your post in News Feed or ticker or on your Page's Wall. (Total Count)
• Lifetime Post Paid Impressions: The number of impressions of your Page post in an Ad or Sponsored Story. (Total Count)
• Lifetime Post Viral Impressions: The number of impressions of your Page post in a story generated by a friend. (Total Count)
• Lifetime Engaged Users: The number of people who clicked anywhere in your posts. (Unique Users)
• Lifetime Talking About This (Post): The number of unique people who created a story by interacting with your Page post. (Unique Users)
• Lifetime Post Stories: The number of stories generated about your Page post. (Total Count)
• Lifetime Post Consumers: The number of people who clicked anywhere in your post. Clicks generating stories are included in "Other Clicks." (Unique Users)
• Lifetime Post Consumptions: The number of clicks anywhere in your post. Clicks generating stories are included in "Other Clicks." (Total Count)
• Lifetime Negative feedback: The number of people who have given negative feedback to your post. (Unique Users)
• Lifetime Negative Feedback from Users: The number of times people have given negative feedback to your post. (Total Count)
• Lifetime Post Impressions by people who have liked your Page: The number of impressions of your Page post to people who have liked your Page. (Total Count)
• Lifetime Post reach by people who like your Page: Lifetime The number of people who saw your Page post because they've liked your Page (Unique Users)
• Lifetime People who have liked your Page and engaged with your post: The number of people who have liked your Page and clicked anywhere in your posts. (Unique Users)
• Lifetime Post Stories by people who have liked your Page: The number of stories generated about your Page post by people who have liked your Page. (Total Count)
• Lifetime People talking about your post by those who have liked your Page: The number of people who have liked your Page and who are sharing stories about your Page. (Unique Users)

 Not every kind of data is useful to everyone. As a webmaster, I am more interested only on two kind of data. I like to know what kind of posts users are more interested and what kind of post they hate. So, I am only looking at the "Lifetime Negative feedback", "Lifetime post viral reach", "Lifetime engaged users" and "Lifetime talking about this".

Advertise your Facebook page to earn more fan ? you should know this

If you ever thinking of paying Facebook to earn more fan on your Facebook page, or you are already doing this. Here is what you might over-looked. You are paying for each "click", not each "like". That mean whenever a user click on your ads on the news feed or on the side bar, you get charged for that click for the amount you set. It does not matter if user like your page or not after landing on it. As you can see in this picture, the number of user who clicked on my ads during that period was 817, but the number of user who actually click on the like button was 687. So, my page must be interesting that most people who come by click on the "Like" button. That is 84% of the total traffic I paid for.

If you paid for the traffic to your Facebook page and not many people click on the "like" button, there must be something wrong on your page. Either you have targeted the wrong audience or your page got nothing they want to see.

An interesting fact is that your Facebook fan you earned is not permanent, you will see that everyday there are fans who unlike your page. That is the nature of Facebook users.

Someday, there are more people who unlike the page than people who like the page. So, does it worth the effort and money to earn Facebook fan to your page? I will show you the statistic I collected in another post.

Facebook does not like links on your Facebook page

Facebook do not like it when you post link on your page. After many months of experiments, it is getting worst and worst. In the old day, before March 2013, the percentage of distribution was about 10% of your total fans. Now the distribution rate is much lower.Only a small amount of your fan will see your links.

When you share a link like above, the distribution rate is starting at about 1.5% of your total fan. If one of your fan like it or share it, the rate will be about 2.5%, then if another one like it, the rate will add up to 3.5%, it just keep going. So, the number of fan who see your link depends on how it become viral.

On the other hand, if you upload your content to your Facebook page:

Facebook is much happier to distribute your content to your fans, the distribution rate is much higher.

Interaction with fan on your facebook page

You can only tag your fan to a post when they comment on that post first. As you can see in the picture below. There are two fans that interact with my page post. One fan just liked it and another fan commented on it. For the fan that like my post. I cannot tag him into my comment. And for the fan who commented on my post, I can tag him or mention him when I comment on that same post.

Everything about facebook page

This blog is created to share information and hidden secrete about facebook page. I am sure millions of people already know what facebook and facebook page is, but there are so many things hidden behind the word "Facebook page" that people think they know, but the truth is they do not really know inside out about it. So, the purpose of this blog is to discuss in detail about everything related to Facebook page.